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The Useful-Easy-Fun® concept is about the way we naturally learn, as human beings. Its purpose is to help educators, presenters, mentors, and other professionals to communicate with their audience more effectively and to create engaging, and highly-applicable learning experiences. 

The Useful-Easy-Fun® concept is rooted in psychology and instructional theories, yet, it is intentionally as simple as 1,2,3 to allow everyone, including people with no relevant background to successfully create valuable and flowing educational content, both in-person or online. The concept is developed based on the learner-centered approach, putting the learner with his/her needs and objectives in the center of attention as opposed a traditional focus on concepts that we are trying to deliver. 

The Useful-Easy-Fun® concept is grounded in the idea that people naturally prefer and make a better use of learning experiences that are useful, easy, and fun. This applies to both formal education (classes, trainings, face-to-face, or online courses, etc.), and to the informal ones (presentations, communications, apprenticeships, etc.)

While Useful-Easy-Fun®  may seem self-explanatory, it has very specific meaning in the context of learning.

Does Useful-Easy-Fun® Sound Too Simplistic?


Try to recall a class or a course that was useless, hard, and boring... How much of it do you still remember and apply in your real life?

What is



We consider information useful when we clearly know how and when it could be used, and how can it help us overcome challenges that we may face.  To make content useful, we need to deeply know our learner, his/her needs, goals, and frustrations and to map them into the content we are planning to deliver. 

Engineering Class


What Makes It



  • Clear practical objectives stated at the beginning  

  • Real-life examples

  • Effective solutions to acute challenges

  • Hands-on activities aimed at building  practical skills

  • Advice on transitioning from old practices to the new ones

What is



Easy has nothing to do with the content simplicity - it is rather about the accessibility of information for the learners. Ultimately, we want the new knowledge to be easy-to-understand, easy-to-navigate (written resources or digital interfaces), and easy-to-apply in real life. By making it easy on our learners, we make sure that their mental energy is spent on learning instead of overcoming frustration and confusion.

Woman Sprinting


What Makes It



  • User-friendly structure and interfaces 

  • Chunked material 

  • Progression from simple to more complex concepts

  • Step-by-step introduction of  terminology

  • Clear instructions for tasks

  • Informative visuals

  • Meaningful feedback

  • Multiple communication channels (visual, audio, hands-on) 

What is



Making instruction fun means engaging learners and sparking genuine interest in them. Here we are talking about interactivity, tools chosen in digital space, the quality of multimedia, and last but not least, the quality of presentation and communication demonstrated by speakers and instructors.


Creative Working


What Makes It



  • Group work and experience sharing

  • Interactive activities (questions, knowledge checks, etc.) 

  • Using multiple channels of communication  (visual, auditory, and hands-on)

  • Stimulating emotional engagement by sharing personal experiences

  • Surprising with unexpected facts or questioning well-known  concepts

Useful-Easy-Fun® is a powerful tool to streamline any type of communication and is highly effective to help people without education background to design effective instructional materials. It can be effectively used in live presentations, as well as self-paced online environments.  For more detailed information on how the Useful-Easy-Fun® concept could be tailored for your communication, education, and presentation needs, please contact me directly. 


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